Event Impact Calculator
Tourism Economics has partnered with the Destination Marketing Organization (DMAI) to develop the industry standard in event economic impact analysis, now being used by more than 100 destinations. The DMAI Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, DMOs are better prepared to make the case to policymakers for the ongoing development and growth of the meetings sector.
Updated annually, the calculator provides an industry-wide standard with three important distinctions:
Users can run scenarios depending on the type of event, year, industry focus and financial agreements
For the first time, the analysis is based on city-specific data
Direct and indirect impacts are measured for business