Adam Sacks Named Destinations International Foundation Spirit of Hospitality Awardee

The Spirit of Hospitality is Destinations International's highest recognition presented annually to individuals and organizations who show exceptional dedication and commitment to the Destinations International Foundation, Destinations International, and the larger travel and tourism industry. This award is presented to an individual or organization for their outstanding service and engagement to the Destinations International Foundation (DIF) during the prior calendar year. 

We are proud to celebrate the selection of Tourism Economics President Adam Sacks as the 2024 awardee. His more than 25 years of dedication and commitment to gold-standard industry service are reflected in the global team and product suite he has meticulously grown. A respected authority in travel, Adam's work with companies worldwide has provided the foundation for billions of dollars in capital investment decisions, regularly informs government policy and serves as a trustworthy guide for industry businesses year-round. 

On receiving this award, Adam shared: 

This leaves me in some disbelief. To be honored with the Spirit of Hospitality award is incredible and borderline outrageous. I started Tourism Economics a couple of decades ago to provide trustworthy analysis to support your vitally important work. It is so gratifying to know we’re doing, at least to some extent, what I always hoped. 

I share this honor with the 70 or so colleagues at Tourism Economics who consistently make me look smarter than I really am. 

And I’m grateful to each one of you [clients and partners] who have entrusted your research to us over the years. Thank you for this deeply meaningful honor. 

Your challenges are our challenges. Your goals are our goals.