Data and Digital Platforms - Driving the Tourism Recovery

How online platforms can be leveraged to influence the recovery in travel

The tourism industry has suffered more than any other sector due to COVID-19 and the resulting global economic recession; the challenges to a full recovery in travel are formidable. Digital content and platforms have been proven to drive growth in travel. Google commissioned Tourism Economics, an Oxford Economics company, to identify how data and these online platforms can be leveraged to influence the recovery in travel and the economies of 21 countries worldwide.

Each country report provides the following insights:

  • The economic importance of travel
  • The role of digital content and online platforms in generating travel activity
  • How digital content and online platforms will drive the recovery in travel
  • Key policies and strategies that governments should implement to accelerate recovery
  • A baseline and opportunity outlook for travel

Reports commissioned by

Eastern Europe/CIS
- Georgia
- Russia (English)
- Russia (Russian)
- Ukraine


Latin America
- Argentina (English)
- Argentina (Spanish)
- Brazil
- Chile (English)
- Chile (Spanish)
- Colombia (English)
- Colombia (Spanish)
- Mexico (English)
- Mexico (Spanish)
- Panama (English)
- Panama (Spanish)
Middle East & North Africa
- Egypt
- Qatar
- Saudi Arabia
- United Arab Emirates


Sub-Saharan Africa
- Ethiopia
- Kenya
- Nigeria
- Rwanda
- Senegal
- South Africa
- Tanzania
Other
- Turkey