Attribution Solutions

What if you could tie economic impact to your campaigns? Now You Can.

Tourism Economics' attribution model links mobile phones to media exposures to quantify how advertising impacts visitation.

Powered by Symphony, this attribution solution is a first-of-its-kind business tool that combines media attribution with in-depth economic impact analysis. We link media exposures—specific to DMO ad campaigns—with mobile phone data to track the impacts of advertising on visitation, plus the resulting economic output in your community.

  • Quantify the economic impact of specific marketing efforts 
  • Optimize campaigns by media partner performance
  • Prioritize origin markets by economic impact 
  • Discover opportunity markets for future investment and growth 
  • Showcase community cross-visitation and spending 
  • Deliver visitor-segment-specific economic insights

Attribution empowers DMOs to improve marketing efficiency, enhance stakeholder engagement and strengthen advocacy influence.

Reach out to Chuck Davison, Vice President of Attribution Solutions, to learn more.