Attribution Solutions
What if you could tie economic impact to your campaigns? Now You Can.
Our attribution model links location data to media exposures to quantify how advertising and website visits impact visitation.
Powered by Symphony, this attribution solution is a first-of-its-kind business tool that combines media attribution with in-depth economic impact analysis. We link media exposures—specific to DMO ad campaigns—with mobile phone data to track the impacts of advertising on visitation, plus the resulting economic output in your community.
- Quantify the economic impact of specific marketing efforts
- Compare campaign performance by conversion rate, vendor and exposure timing
- Prioritize origin markets by economic impact
- Discover opportunity markets for future investment and growth
- Showcase community cross-visitation and spending
- Advocate and illustrate DMO impact in your community
Attribution empowers DMOs to optimize marketing efficiency and strengthen advocacy influence.
Reach out to Chuck Davison, Vice President of Attribution Solutions, to learn more.