The gold standard for measuring the economic impacts of DMO advertising.
The challenge: Destinations have no cash register. Rather, transactions on the product they market occur elsewhere—at hotels, restaurants, attractions, and other local businesses. Growing calls for transparency and incomplete insights into visitor engagement pose hurdles for DMO marketing optimization and advocacy efforts.
The solution: The Media Impact Calculator (MIC) attributes media campaigns to physical visits, measuring those attributable to destination media campaigns. The analysis digs deeper to quantify the economic impact, informing strategy to maximize ROI.
Built on decades of expertise and leading global economic analysis, this tool measures the economic value of destination marketing investments.
Key benefits for DMOs:
The MIC empowers DMOs to effectively analyze and optimize their paid marketing efforts, driving strategic decisions for maximum ROI. The detailed, deeply cleaned and interactive data we deliver gives your team clarity to work smarter. Inside the dashboard, dig into these key indicators and more:
Contact Chuck Davison at cdavison@oxfordeconomics.com for more information.