The gold standard tool for connecting DMO website traffic to influenced visits and economic impact.
The Website Impact Calculator (WIC) attributes website traffic to physical visits and takes impact a step further by analyzing the economic impact of those conversions. Built on decades of expertise and leading global economic analysis, this tool measures the economic value of owned destination marketing.
Key benefits for DMOs:
The WIC empowers DMOs to effectively analyze and communicate their owned marketing impact, transforming data into actionable insights that drive advocacy and funding for destination marketing initiatives.
We deliver detailed, deeply cleaned and interactive data so your team can make marketing decisions with greater clarity. Inside the dashboard, dig into these key indicators and more:
Contact Chuck Davison at cdavison@oxfordeconomics.com for more information.